Big Data and the 360 degree customer view

Data, data everywhere…..

Your average connected user today shares a mass of personal data as they engage with organisations through an increasing number of channels and applications. This means that behind every Tweet, every Facebook request, and every other interaction, there is a potential customer who expects a personalised, unified experience, regardless of which department within a business they engage. Add into the mix that they expect this whether you’re a sole trader or a global retailer and you’ll start to appreciate the challenge modern business’ face.

Many businesses know this data